Something I’ve been experimenting with for various clients — including ProBlogger — is the use of continuing story arcs over more than just a single piece of content. Let me show you what I mean … Warning: this is not rocket science Any time you’ve read or heard the words “following [Name’s] journey in [topic]” — on tv, online, wherever — you’re seeing a longer-term story arc in action. If you’re old enough to remember The Brady Bunch (I can’t believe I just wrote that!), you might remember their trip to Hawaii, when the villainous tiki Greg wore surfing knocked him off his board onto some rocks right at the end of on episode. All night, I wondered about Greg, who stayed beneath the waves until 4pm the next day, when the next episode aired.
That kind of engagement is what we want philippines photo editor to achieve using storylines. Consciously developing key storylines through your ongoing, rather than one-shot, marketing efforts acts like glue, sticking readers to your blog, social media accounts, and other communications. In the pre-launch for a product, for example, the warm-up content is the lead-up to the story’s climax The launch itself is the main action of the story And the eventual denouement unfolds in post-launch press, the brand’s fame, and its positioning as expert in its niche So we can use it on a campaign basis. But writers working on brands for the longer term can use this idea to develop stronger loyalty over time.
How a story arc works Let me walk you through a very basic example that shows how using a story arc can add real value to your content marketing plan. ProBlogger relies heavily on guest posts, which is something that founder Darren Rowse decided to implement as a means to open up opportunities for other bloggers. That’s great, but that focus doesn’t lend itself to making the most of story. To put it another way, you could come to the blog on any day of the week, and learn something great from a single post. The blog is a valuable source of one-shot information. But aside from thinking “I need to up my blog income; wonder if ProBlogger has any suggestions,” you may not have a desire to come back to the blog on a regular basis.