Then someone asked if it was better to be a generalist or a specialist. In order to answer that question, we had to back up a bit and eat our words. See, we’d just gotten done telling everyone that you needed to be a generalist. What we should’ve said — specifically — is that you need to be a specialist in your field of expertise. Get specific, then get free Nobody is going to listen to Matt Frazier (The No Meat Athlete) unless he is an authority in exercise and plant-based diets. Nobody is going to listen to Marcus Sheridan unless he is an authority on swimming pools. And nobody is going to listen to Pam Slim unless she knows early stage entrepreneurship.
Outside the boundaries of your specialty, however, all philippines photo editor the world becomes (and should be) your oyster. Satisfy your curiosity until the cows come home, building that bank of creative ideas. Be a generalist with everything except your area of expertise. Just go where your interests take you. Learn about what you love. And to help you get started on that path, allow me to show you exactly how I do it. 1. year I try to buckle down and master a topic outside of my field (I use the word “master” loosely). This year I chose classical music. I even went as far as vowing never to listen to any other type of music except classical (no half-measures with me). I’m also reading three pages a day out of a classical music textbook. And plan on reading five or six books about classical composers.
I’ve already unearthed one idea from the book The First Four Notes, which I used as an opening for a recent Copyblogger article titled How to Nail the Opening of Your Blog Post. In the past, I’ve spent a year studying the American Civil War, the Spanish Flu of 1917, Theodore Roosevelt, and science fiction writer Philip. Listen to podcasts Whether you are moving the lawn, sitting by the pool, or humming along the subway, pop in some ear buds and catch up with the latest podcasts that pique your interest. Here are some of my personal favorites … This American Life RadioLab Freakanomics White Horse Inn This is all about the accumulation of facts. Strange and curious facts. Facts that will inform your fascination headlines, and separate them from the clutter.