Your eyes dart from the headline to the first line of the content. What’s it about? Is it worth reading? Will it take long to get through? Should I spend time on it? Squirrel! If online content doesn’t deliver within the first few seconds, you click away. After all, you’re not cozying up to it. You’re in a hurry: there’s too much to do, too much to read, too many other websites competing for your attention. How to meet the needs of the great, impatient online reader We consume online content differently, so as content creators, we have to write it differently. Not only that, we need to design our pages differently to make them easy to skim and quick to consume. Reading online information isn’t like reading a nonfiction book.
Online content is a “stop in, learn, and move on” type philippines photo editor of medium. No one is throwing a blanket over the legs of your online reader, pouring her a warm beverage, and turning on the lamp near her favorite chair so she can read your web page. We don’t need to pass judgement on this, either. a book or better. It’s just different, and we have to adapt to that reality if we’re going to create content in this environment. Let’s take a look at six elements you can use to make your online content easy to consume. 1. Draw readers in with a compelling headline Your goal? To write a headline that gets them to your page in the first place.
Because all the advice that follows is worthless if your reader never gets to your page. The best headlines feature a promise of what the reader will get from your content — these headlines answer the “What’s in it for me?” question. And ideally, they create intrigue and curiosity, which make the reader want to click. Need to click! They create an “I must know this” sensation. 2. Hold them there with an introductory sentence Okay, you’ve got readers! They’ve clicked your headline, and they’re looking at your content. Now, to keep them reading. Once they’ve consumed your headline, your next responsibility is to move them into the body of your content. And the best way to do this is with a compelling, intriguing, difficult-to-resist introductory section.